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| Virgin America's New Safety Video |
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Wednesday, December 4, 2013
Creating Appeal
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There's not much more boring than an inflight safety video. Which is why so many passengers don't watch them. I've posted non-traditional, creative examples before (Thompson Air using kids ... Air New Zealand using body-painted flight crews). Click here for yet another example from Virgin America. Yes, fellow marketers, creativity can change behavior. It can even entice people to engage in something that's inherently boring.
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Frank and Sue Haas
A stream of consciousness review of how marketing works.
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Frank and Sue Haas
Favorite Books
- Building Strong Brands, Aaker
- Funky Business by Kjell Nordstrom and Jonas Ridderstrale
- Made to Stick
- Marketing Myths that are Killing Business, Clancy & Shulman
- Orbiting the Giant Hairball, MacKenzie
- Positioning, Trout & Reis
- Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman
- Switch - How to Change When Change is Hard
- The Long Tail, Anderson
- The Marketing Imagination, Levitt
- Trading Up, Silverstein and Fiske
Followers
About Me
- Frank Haas
- Kailua, Hawaii, United States
- A dyed-in-the-wool believer in the power of marketing.
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