What Gets Measured Gets Done

The Hawaii Chapter of the American Marketing Association recently gave out its Marketer of the Year Awards. In one of the presentations, a slide reprised an old marketing adage: What Gets Measured Gets Done. That's worth thinking about. Are you measuring the key metrics for your business ... the dashboard that tells you how you're doing in reaching your objectives? Too many companies do measurements pretty much "pro forma." "It's always been done that way ...". Especially in these times, we should be focused on the measurements that matter. In the case of travel to Hawaii, we need to be fixated on fundamental measurements - like value for the money scores. Just a thought.