New Advertising Media

I've been delinquent in my blogging.  But a recent sighting on a trip to Europe inspired me to resurrect my postings. 

While waiting for our bags to arrive in the Munich airport, a case went 'round and 'round on the carousel ... featuring a Heineken beer display.  Since there were no bags on the carousel, the passengers waiting for their bags had nothing to do but look at the display case.  Great example of creative media thinking.