Alaska and Hawaii became American states in 1959. Over the years, we've grown used to people asking if they need a passport to come to Hawaii for a visit. And we usually tolerate people who come to Hawaii and talk about "back in the states." But marketers should know better. Companies and organizations (including the US Department of Commerce!) have chosen to graphically portray the United States by including an outline of the 48 states. I checked on the date today: it's 2012, 53 years after that map became obsolete.
In today's Honolulu Star Advertiser, there is an ad for AT&T's wireless service, touting "The Nation's Largest 4G Network." The dominant graphic is, you guessed it, an outline map of the continental "lower 48." And this is in an ad that ran in Hawaii!!
Somebody in the AT&T marketing department ... Please pay attention. Or sign up for a history course.
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