Friday, March 6, 2015

This is Unbelievable. Literally Unbelievable.


Hawaiian Airlines just announced that it is reconfiguring all of its inter-island aircraft with new seats that have an inch less legroom and no capacity to recline (at all). 

A company press release included this quote:

"The new lightweight seats are engineered to ensure a maximum amount of personal space without compromising legroom or comfort," said Peter Ingram, chief commercial officer for Hawaiian, in a news release.
Does anyone believe this?  Does anyone at Hawaiian Airlines (in their heart of hearts) believe this?

This is the sort of PR obfuscation that give Public Relations (and Marketing) a bad name.

If the truth is that Hawaiian is cramming more seats in its aircraft to make more money for its shareholders, it ought to say that.  Or, at least, it ought to make the change without issuing a press release.

I once heard a good definition of insanity.  It's when you start believing your own press releases.  

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