Advertisers spend a lot of time and effort getting their message "just right." Sometimes, however, all that effort goes for naught when the ad is placed within an editorial environment that is "just wrong."
Click here for a link to some really funny (and unfortunate) placements. (Be sure to use the navigation arrow on the right hand side of the image to scroll through the examples).
I once had a client who was personally interested in what's called "complementary and alternative medicine" (CAM) and insisted on placing an ad for his Hawaii attraction in a new CAM magazine. When the publication came out, his ad was placed next to a story on deep colonic enemas. I thought it was funny ... but he certainly didn't get the editorial environment that he expected.
No comments:
Post a Comment