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Frank and Sue Haas
A stream of consciousness review of how marketing works.
Frank and Sue Haas
Favorite Books
- Building Strong Brands, Aaker
- Funky Business by Kjell Nordstrom and Jonas Ridderstrale
- Made to Stick
- Marketing Myths that are Killing Business, Clancy & Shulman
- Orbiting the Giant Hairball, MacKenzie
- Positioning, Trout & Reis
- Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman
- Switch - How to Change When Change is Hard
- The Long Tail, Anderson
- The Marketing Imagination, Levitt
- Trading Up, Silverstein and Fiske
Followers
About Me
- Frank Haas
- Kailua, Hawaii, United States
- A dyed-in-the-wool believer in the power of marketing.
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