Starbucks marketing folks, listen up! That image has been wrong for more than 53 years. News flash: Alaska and Hawaii have joined the union.
Starbucks store managers and district managers in Hawaii ... give your corporate office a call and let them know that you exist. And let them know that the jobs program is a good cause here, too. And tell them that these cause related programs - which are meant to build the brand's reputation - look silly when you lop off two of the fifty states. And you can suggest that if they want to eliminate two states, maybe they should drop Nebraska and Maine. That would make as much sense.
Hrumph.
2 comments:
The triumph of pretty graphics over, well, content. Laziness?
In a similar vein I wrote a letter to the NY Times several month ago when they referred to the "lower 48" when talking about Alaska. So dated. Why don't people get that?
I couldn't agree more! Drives me nuts when national concerns leave out Hawaii (and Alaska - but that's their problem!). I wrote CNN several times about this years ago and I think they've gotten a little better...
Post a Comment