Delusions of Brand-eur

Newsweek, the brand, has lost its way, becoming a mish-mash of different genres and thereby losing its brand image as a premier weekly news magazine.  As a result, I decided not to renew my subscription.

In an increasingly pathetic torrent of mailings, Newsweek has attempted to convince me to renew.  I finally received the "last issue notification" warning me that my subscription has expired.  The delusional marketing comes into play in the text of the mailing:  "As a subscriber, you know Newsweek delivers the news as no one else does ... "  I guess the folks in the marketing department haven't read the magazine lately.  If Newsweek did, indeed, deliver the brand promise, I would probably remain a subscriber.