Our family has planned a European vacation this year including a few days in Brussels. Since we've never been to Brussels, I went to their website and requested a travel guide that they offered. A few weeks later, the printed guide came by mail. The Belgian tourism office spent quite a sum sending the material by post.
I spent a leisurely evening browsing through the material ... and suddenly realized that the calendar of events and site information that they had sent were for 2009. And this is March, 2010.
It's a shame that Belgium tourism wasted the money on postage. It's frustrating that I spent a little time reviewing events that are in the past before realizing the error. Overall, what a waste. They would have saved a lot of money ... and been more customer friendly if they had just included a simple 2010 calendar of events with a url for a current website.
You have to wonder if anyone in these bureaucratic offices are reviewing what gets sent to customers. Maybe they had a large stock of 2009 materials that they wanted to deplete before cracking open the 2010 stuff?
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Frank and Sue Haas
A stream of consciousness review of how marketing works.
Frank and Sue Haas
Favorite Books
- Building Strong Brands, Aaker
- Funky Business by Kjell Nordstrom and Jonas Ridderstrale
- Made to Stick
- Marketing Myths that are Killing Business, Clancy & Shulman
- Orbiting the Giant Hairball, MacKenzie
- Positioning, Trout & Reis
- Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman
- Switch - How to Change When Change is Hard
- The Long Tail, Anderson
- The Marketing Imagination, Levitt
- Trading Up, Silverstein and Fiske
Followers
About Me
- Frank Haas
- Kailua, Hawaii, United States
- A dyed-in-the-wool believer in the power of marketing.
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