I've just returned from a trip to the Middle East where I witnessed first hand some of the new resorts that are in development there. There are certainly some spectacular examples of the finest fixtures and materials that money can buy(and there is no shortage of money in this region).
Not all of the "wow" factors cost tons of money, though. In my guest room, by my desk the hotel provided a little business amenity kit with tape, binder clips, a mini stapler, an eraser along with other little business essentials. I haven't seen this in a US hotel ... and it made a big impression on me. Sometimes it really is the little things that make a difference. And finding the little things that matter require thinking like the customer.
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