United Airlines is a sponsor of the Summer Olympic Games and they've chosen to leverage their sponsor by incorporating an Olympic theme in their safety video. (United isn't the first to try to spice up the safety video. Airlines have finally recognized that passengers don't watch the video if there isn't at least some entertainment value). Click here for the video. Incorporating an Olympic theme isn't a bad idea. But there's a strategic question for United. How jingoistic should the video be? Granted, United is a US carrier, but it has a global market. While they could have used the same imagery and themes to tie into the Olympics generally, they definitely wove in a lot of "Team USA" imagery and language including a U! S! A! chant at the end.
I happened to be on a United flight taking off from Italy. At least half of the aircraft was not from the U.S. I wondered how they felt??
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