Hey Verta Loc! I Can't Find My Time Zone!!

"Verta Loc" (a back brace device) spent a bunch of money to place a full page broadsheet in the Honolulu Star Advertiser with this graphic included headlined "To get your Verta Loc please find your time zone on the map ...."

Soooo ... this ad ran in Honolulu.  And the Hawaii time zone is not on the map.  Moreover, assuming the 800 number works from Hawaii (which isn't always the case), the ad would have Hawaii residents start calling at 4 a.m.

You wonder if anyone ever checks the ads to make sure that they're relevant to the market.  And you wonder if people have yet figured out that Hawaii became a state in 1959.