Sunday, December 21, 2014

Hawaii has "The Curse of a Strong Brand" ... What to do?


https://www.youtube.com/watch?v=H0rkGVo3tso&feature=youtu.be I recently spoke at the Heritage Tourism Conference in Hawaii ... talking about why the destination needs to move beyond Mai Tais and Sun tans and promote its heritage and culture.  Here's a video of the presentation given by my and Dr. Jerry Agrusa of Hawaii Pacific University on the subject. 

(Ignore the fact that I was mis-identified as Peter Shaindlin, the Chief Operating Officer of the Halekulani Hotel).

Click here or on the image to watch the video.

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