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| Screen Grab from Ikea's New Catalog Spot (the Book Book) |
Monday, September 8, 2014
Leveraging Popular Culture
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This clever ad (click here) for Ikea's new catalog maximizes interest and attention by leveraging the familiar images and tone of an Apple product introduction. This is "borrowed interest" in the best sense of that term. Brilliant.
Frank and Sue Haas
A stream of consciousness review of how marketing works.
Frank and Sue Haas
Favorite Books
- Building Strong Brands, Aaker
- Funky Business by Kjell Nordstrom and Jonas Ridderstrale
- Made to Stick
- Marketing Myths that are Killing Business, Clancy & Shulman
- Orbiting the Giant Hairball, MacKenzie
- Positioning, Trout & Reis
- Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman
- Switch - How to Change When Change is Hard
- The Long Tail, Anderson
- The Marketing Imagination, Levitt
- Trading Up, Silverstein and Fiske
Followers
About Me
- Frank Haas
- Kailua, Hawaii, United States
- A dyed-in-the-wool believer in the power of marketing.
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