Tuesday, April 15, 2014

Logos: The Subtle (and sometimes not-so-subtle) Evolution of Great Logos


A logo is an essential element of a brand's personality.  As such, even the little things about a logo say a lot about it.   This article takes you through the logic of logo development for some really big brands:  what wasn't right about the "before" and what worked with the "after" rendition of the logo.

What's wrong about the old WAL*MART logo.  Click and find out.

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