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Marketing Mindset
A stream of consciousness review of how marketing works.
Friday, February 28, 2014
Farmed and Dangerous: An "Unbranding" Story by Chipotle
It's not for everyone ... but here's a
link
to how Chipotle does guerrilla marketing via internet video.
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Frank and Sue Haas
Favorite Books
Building Strong Brands, Aaker
Funky Business by Kjell Nordstrom and Jonas Ridderstrale
Made to Stick
Marketing Myths that are Killing Business, Clancy & Shulman
Orbiting the Giant Hairball, MacKenzie
Positioning, Trout & Reis
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman
Switch - How to Change When Change is Hard
The Long Tail, Anderson
The Marketing Imagination, Levitt
Trading Up, Silverstein and Fiske
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About Me
Frank Haas
Kailua, Hawaii, United States
A dyed-in-the-wool believer in the power of marketing.
View my complete profile
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