A recent news story reported that advertising revenue related to hand held devices have tripled in the past year. In a separate story, it was noted that many digital users are inadvertently clicking on online ads on their digital devices because a) the screens are small and b) their fingers are big.
I play a solitaire game on my smartphone that has banner ads right next to the touch point to deal a new card and I have (more than a few times) inadvertently clicked onto a banner ad. Of course, each time I do, the advertiser is being billed for a click through.
I wonder how much money is being wasted by advertisers who think they're getting a live prospect ... but instead have found someone with fat fingers?
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