Some marketers fail because they are so passionate about their product or service that they can't see marketplace danger looming in front of them. "Everyone should buy my product because it's wonderful." Many a brand has sunk beneath the waves because of marketing hubris.
Some marketers fail because they are too dispassionate. They don't take risks. They don't value creativity. They make lookalike products. And they are outflanked and out-marketed by those who develop new and innovative solutions to customer needs and wants. The very best marketers are left-brain, right-brain folks. Ying and Yang. Passionate, but real. It's hard to find that balance, but essential for success in the marketplace.
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