K-Y jelly is (ahem) a personal lubricant. While the product solves the problem of painful sexual intercourse, the company wanted to broaden its appeal andcommunicate K-Y's ability to spice up a couple's sex life. But how do you show that? Well, literally, you can't. But you can be creative and use a visual metaphor.
In this television spot, K-Y uses kittens to show how a mildly playful relationship can heat up by
using the K-Y product. Anyone who has watched kittens play with all the stops pulled out will get the message.
Product demos are almost always effective in communicating product benefits. Sometimes you just have to be creative about how to do the demo.
In this television spot, K-Y uses kittens to show how a mildly playful relationship can heat up by using the K-Y product. Anyone who has watched kittens play with all the stops pulled out will get the message.
Product demos are almost always effective in communicating product benefits. Sometimes you just have to be creative about how to do the demo.
