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Marketing Mindset

A stream of consciousness review of how marketing works.

Wednesday, August 21, 2013

Customer Service by the Numbers

Customer Retention by the Numbers | Customer Service Infographic
Posted by Frank Haas at 9:39 AM No comments:
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Frank and Sue Haas

Favorite Books

  • Building Strong Brands, Aaker
  • Funky Business by Kjell Nordstrom and Jonas Ridderstrale
  • Made to Stick
  • Marketing Myths that are Killing Business, Clancy & Shulman
  • Orbiting the Giant Hairball, MacKenzie
  • Positioning, Trout & Reis
  • Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman
  • Switch - How to Change When Change is Hard
  • The Long Tail, Anderson
  • The Marketing Imagination, Levitt
  • Trading Up, Silverstein and Fiske

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About Me

Frank Haas
Kailua, Hawaii, United States
A dyed-in-the-wool believer in the power of marketing.
View my complete profile