A lot of branding is saying "no"

Kahuku Farms is an agri-tourism attraction in Hawaii that offers farm tours and operates a cafe.  The cafe naturally features products and dishes that come from the farm.  Here's their menu for iced drinks:

Iced Drinks
Add a scoop of Sorbet to any drink $1.25
Mango Iced Tea (Unsweetened) $2.25
Plantation Iced Tea $2.50
Sweetened Mango Iced Tea + Pineapple Juice
Fresh Squeezed Lemonade $2.85
Fresh Farm Coolers: Lilikoi or Ginger $3.50
Fresh Fruit Syrup, Basil, Lemon, Club Soda

So ... what do you do when someone wants a Coke or Pepsi?  In the case of Kahuku Farms, they just say "no."  That may disappoint some customers, but Kahuku Farms is staying true to their brand.  They're in the business of delivering a tropical farm experience.  Last time I checked, Pepsi doesn't fit that brand image.

United - Are you a global carrier or not?

United Airlines is a sponsor of the Summer Olympic Games and they've chosen to leverage their sponsor by incorporating an Olympic theme in their safety video.  (United isn't the first to try to spice up the safety video.  Airlines have finally recognized that passengers don't watch the video if there isn't at least some entertainment value).  Click here for the video. 

Incorporating an Olympic theme isn't a bad idea.  But there's a strategic question for United.  How jingoistic should the video be?  Granted, United is a US carrier, but it has a global market.  While they could have used the same imagery and themes to tie into the Olympics generally, they definitely wove in a lot of "Team USA" imagery and language including a U! S! A! chant at the end. 

I happened to be on a United flight taking off from Italy.  At least half of the aircraft was not from the U.S.  I wondered how they felt??